Powerful cross media marketing
and personalization software

Cross media marketing is delivering the right message to the right person at exactly the right time.
Market Direct Cross Media allows printers, agencies and corporates to create, personalize and automate marketing across all media. It does not require any HTML programming skills, and it runs with your existing CRM system. Thanks to an unmatched degree of integration and automation, you will build campaigns and applications faster and more cost-effective. Whether it is the simple design, the convenient management of data and processes, or comprehensive response tracking – everything is part of one solution that runs simply in your browser.

Create, automate and measure multichannel marketing campaigns — no HTML skills required!

Full personalization of all media is easy. Starting your cross media business, there is no need to employ a web-specialist. By using the built-in design editor you will create personal URLs, emails, even entire corporate websites without any HTML skills. Drag-and-drop your way to creating online forms, surveys and registration pages. You will even be able to include impressive personalized images in your designs. Print files can be designed, personalized and generated entirely in your web browser.

Measure and optimize with real-time analytics

Web-based media such as personalized websites and e-mails offer a unique advantage: they allow you to track exactly how your customers are reacting. Measure the success of your campaigns in detail and use the results for yourself or put them at your customer’s disposal to optimize following activities. Market Direct Cross Media provides live response tracking with customizable campaign dashboards that can be individually adapted to your needs.

Easy design

  • Websites and personal URLs
  • Mobile sites, QR codes & SMS
  • VDP documents
  • Personalized direct mail & emails
  • Interactive customer surveys
  • Marketing apps & Facebook apps

Easy automation

  • Manage print as easy as emails
  • Synchronize campaigns with your CRM
  • Boost response with personalized images
  • Send automatic reminders
  • Trigger follow-up activitiess
  • Track and analyze all results

Easy offering

  • Single portal to offer Cross Media services
  • Reduction of touch points
  • Easy and secure campaign customization
  • Faster campaign turnaround
  • Regional execution using localized messaging

Easy buisness

  • Premium price opportunity
  • Secure digital print volume
  • Higher margins through DIY campaigns
  • Improved ROI for short-run jobs
  • Measurable return on marketing investment

Marketing Portals

Market Direct Cross Media enables you to engage with your customers on a completely new level. Now you can create and offer Marketing Portals with ready-made campaigns or print-on-demand applications. Create Portals with cross media templates integrating web, email, social, mobile and print for repetitive runs. Offer your clients a fast and easy way to customize and execute sophisticated campaigns or applications. Increase business without increasing your workforce by selling services that your competitors don’t offer.

  • You will get more print volume and higher margins by offering cross media as a service
  • Offer a faster campaign turnaround time to your customers
  • Less cost for layout adoption, data handling or campaign execution through self-service
  • Personalization across all channels made easy
  • Real time analytics are provided out of the box

Main features at a glance

Centralized Creation

Create and host apps and campaigns for repetitive runs

Brand Consistency

Ensure brand consistency by locking critical design elements

Contact Management

Each user can easily upload, manage and filter his own contact list

Customizable Layouts

Deliver personalized and customizable marketing materials

Localized Execution

Allow clients to customize and run your services 24/7 on-demand

Real-Time Analytics

Everyone will have an overview of running campaigns

Features

Introducing SmartCampaign – intuitive, powerful campaign design

SmartCampaign is a new way to build campaigns – fast! It’s designed to enable you to get campaigns up and running fast, with a Campaign Wizard that makes it easier than ever to get started.

  • NEW! Design Editor – Powerful HTML 5 based browser-based Design Editor
  • NEW! Storyboards – for automated campaign creation
  • NEW! Intelligent Themes for rapid campaign build out and deployment
  • NEW! Data visualizer – for simple and powerful data connectivity

Design

Starting your cross media business, there’s no need to employ a web-specialist. By using the built-in design editor you will create websites and emails without any HTML skills. Thanks to the integrated VDP tool you will also design print files entirely in your web browser.

  • Powerful browser-based Design Editor
  • Manage assets, designs, database and live previews easily all on one screen
  • Central management of all resources
  • Pre-designed items for data input fields, buttons etc.

Design the web, email & mobile

  • Create Responsive designs with cross browser and cross platform compatibility
  • Manage Multi-language content with master pages and modules
  • For advanced users: import ready-made HTML, apply scripting and extension items easily

Design for print

  • Full VDP Authoring solution, create a document from scratch I NEW SmartCanvas or begin with a PDF
  • Support for Imposition and Color Management (ICC profiles)
  • Generate optimized print-ready PDFs individually or send the production files to your workflow
  • Use previews of documents on the web, make them editable online or provide them for download

Personalization

  • Image Personalization for all media with simple drag and drop functionality
  • Rule-based text and layout personalization in all media
  • Generate and embed QR codes and personalized URLs
  • Campaign participants can upload their images and data to the application to generate personalized media

Database

  • Import all standard databases or access data from Microsoft Dynamics CRM or Salesforce.com or other CRM systems via integration
  • Modify or export databases and upload new data in real time
  • Filter data, create business logic for elements in all media using the built-in filter editor
  • Build data relations to connect multiple databases and develop your own plug-ins to access any CRM system

Campaign Management

  • Includes a Campaign Manager for automated campaign runs and follow up cycles
  • Send mass emails, mass SMS, individually triggered emails and individually triggered SMS messages
  • Set up Inbound Marketing websites with Cookie Tracking
  • Integrate Social Media and create Facebook apps

Tracking

Web-based media such as personalized websites and e-mails offer a unique advantage: they allow you to track responses accurately. Measure the success of your campaigns in detail and use the results to optimize the campaign.

  • Customizable Campaign Dashboard for the real-time display of all campaign results for display on mobile, tablet and desktop devices
  • Track visitors and events on all websites
  • Email tracking and bounce management
  • Various reporting options to display metrics and results
  • Design individually branded reports with automated live updates

What can you do with Market Direct Cross Media?

Direct marketing

Print mail pieces, email campaigns, PURLs, SMS

Web

Corporate websites, micro sites, mobile web pages

Customer Loyalty

Newsletters, feedback, surveys, birthday greetings

Sales support

Lead management, automated sales processes, collateral management

 

Market analysis

Response tracking, segmentation, user behavior

Event marketing

Invitation campaigns, visitor management

 

Resources